BACARDÍ RUM ROOM

For the launch of BACARDÍ's Premium Brands: Cautro, Ocho & Diez we created BACARDÍ RUM ROOM (a 6 market multi-year program).  The program included guided tastings and educational installations to inform consumers how to enjoy BACARDÍ Premium Brands.  We collaborated with Swizz Beatz, local & globally-renowned artists and additional celebrity hosts for each of the events.